Frankfurt Rundschau Artikel über Cosalux

Frankfurter Rundschau 07/2013

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Ideas straight outta Brooklyn – The Frankfurter Rundschau recently visited Cosalux at the Hassia Factory and was able to gain some insights into work of the agencies. The result was a great article published in the Frankfurter Rundschau No. 151 on July 3rd, 2013.

Read the article (in german) online HERE

Deutsche Börse Group – Visitors Center

DEUTSCHE BÖRSE GROUP
VISITORS CENTER

Deutsche Börse Group I Germany 2021

TASK

Two years ago we won the international pitch to design and create the Deutsche Börse Visitors Center in the historical stock exchange building in downtown Frankfurt am Main/ Germany. In the near future, the general public will have the opportunity to view the Frankfurt Stock Exchange parquet floor, which was previously only seen on guided tours or on television. This new installation will provide visitors with extensive information about Deutsche Börse, trading and securities which was never possible before, creating a completely new experience for all who visit.

IDEA

Visitors are guided through the Frankfurt Stock Exchange premises by following a course outlined by a blue line along their path. Along this course visitors have the opportunity to independently and interactively obtain information about Deutsche Börse, the history, trading, and securities at fourteen designated stations. In depth information is conveyed visually, with audio or even augmented reality all with the accompanied smartphone app that every visitor can easily download. The tour comes to a close upon arriving at the gallery, from where visitors can look at the parquet floor and can record their own souvenir video as a fictional television broadcaster to share on social media.

RESULT

Work in progress – opening 2020.
We have created the overall exhibition design, storytelling
and content and programmed the visitors’ smartphone app, and multi-touch applications. We currently are in the final stages of installing the exhibition.

Deutsche Börse Group – Visitors Center

DEUTSCHE BÖRSE GROUP
VISITORS CENTER

Deutsche Börse Group I Germany 2021

TASK

Two years ago we won the international pitch to design and create the Deutsche Börse Visitors Center in the historical stock exchange building in downtown Frankfurt am Main/ Germany. In the near future, the general public will have the opportunity to view the Frankfurt Stock Exchange parquet floor, which was previously only seen on guided tours or on television. This new installation will provide visitors with extensive information about Deutsche Börse, trading and securities which was never possible before, creating a completely new experience for all who visit.

IDEA

Visitors are guided through the Frankfurt Stock Exchange premises by following a course outlined by a blue line along their path. Along this course visitors have the opportunity to independently and interactively obtain information about Deutsche Börse, the history, trading, and securities at fourteen designated stations. In depth information is conveyed visually, with audio or even augmented reality all with the accompanied smartphone app that every visitor can easily download. The tour comes to a close upon arriving at the gallery, from where visitors can look at the parquet floor and can record their own souvenir video as a fictional television broadcaster to share on social media.

RESULT

Opening 2021.
We have created the overall exhibition design, storytelling
and content and programmed the visitors’ smartphone app, and multi-touch applications. We currently are in the final stages of installing the exhibition.

RMV – VIP Lounge 2019

RMV
VIP LOUNGE

RMV I Germany 2019

TASK

In partnership with our cooperative agency Huth + Wenzel, we were tasked to design the new concept for the RMV VIP booth lounge in the Commerzbank-Arena, the home stadium of the Eintracht Frankfurt.

IDEA

Visitors to the new VIP booth lounge will find themselves visually immersed in a space that imitates being on a S-Bahn train or on a RMV Bus. The booth offers a unique and interactive branding that accompanies your football game experience thanks to re-purposed and converted elements such as stop buttons, emergency brakes, and ticket machines.

RESULT

In the RMV VIP lounge booth there is now a large oak table with an engraved route map, and the accompanying Vitra-style chairs adorned with soccer jersey numbers and original S-Bahn patterned seat cushions. Other features that can be observed are the yellow handrails, leaning cushions in the standing area, and functional buttons such as the ‘Stop’ button which when pressed – fan chants are heard; or the ‘Emergency brake’ which when pulled you can hear “Fights and Victories!”. Original folding seats are located beneath two window-like digital screens that showcase beautiful images of Frankfurt’s railway line and even historical data about Eintracht Frankfurt. Bets can be placed on the ticket machine for the half-time and final scores. The local brands; RMV and Eintracht Frankfurt, were brought together in a playful and unique way to create a distinguishing VIP lounge experience.

Kao Germany GmbH – TopHair 2019 – Booth Concept

GOLDWELL & KMS
@ TOP HAIR
BOOTH CONCEPT

Kao Germany GmbH I Düsseldorf, Germany 2019

TASK

Realization of a booth at Top Hair 2019 for Kao Salon Division.

IDEA

Customer-oriented combination of product presentation combined with exciting live shows that show the latest trends in the scene.

GOLDWELL & KMS@ TopHair | Düsseldorf 2019

RESULT

As a central, interactive element, a 3x3m large cube hovered above the visitors’ heads. We projected branded content and live recordings of the shows on all four sides. Recorded with color explosions and animations, the 10m long colorbar formed both an optical background and was also the point of contact for visitors. The 160m² exhibition area was flanked by individual product stands where consultants provided visitors with all the information.