Category:

Museum Of Modern Electronic Music – Digital Partnership

MUSEUM OF MODERN
ELECTRONIC MUSIC (MOMEM)
DIGITAL PARTNERSHIP

MOMEM I Germany 2016 til today

TASK

The first museum of electronic music worldwide, MOMEM will open 2019 in Frankfurt to tell the story of a culture – and to push it forward: with a programme of music, exhibitions, workshops and events, MOMEM will be a place for development in the here and now, inviting to explore electronic music and its influences on art, design, technology, fashion and lifestyle. Since 2016, we have accompanied the Friends of MOMEM e. V. as a digital partner and created the fundraising website as well as various media such as videos, Facebook content, flyer, poster, press releases or mailings.

IDEA

Electronic music lives through the people who love it. On this thought we based the fundraising website donate.momem.org and made the supporters become heroes with their donations, no matter whether longtime enthusiast or newcomer. In English and German, the website guides the user through MOMEM’s idea, programme and its relation to Frankfurt; track titles and quotations of famous musicians and DJs are the red thread running through the chapters. The page closes with a call and a form for donations, honouring each supporter by providing the opportunity to upload a profile picture and a message to become a visible part of the MOMEM – prominently placed on the “Infinity Disc” in the header, a virtual vinyl that will also be part of the future exhibition. With each page load, a different supporter appears; a search function allows to find other supporters.

MOMEM - FRANKFURT:

RESULT

Designed as a fundraising website, donate.momem.org has become MOMEM’s main web presence by now, uniting a worldwide fan community on the disc. Like the future museum, the website has become a place for exchange, featuring various messages – showing commitment to the project, presenting oneself as an institution or label, or to greet a friend who shares the passion for music.



Bonares Header

BonaRes Zentrum für Bodenforschung – Webportal & Corporate Identity

BONARES
ZENTRUM FÜR BODENFORSCHUNG
WEBPORTAL & CORPORATE IDENTITY

BMBF Federal Ministry of Education and Research I Germany 2017

TASK

In a nine-year project for the BonaRes Zentrum für Bodenforschung, COSALUX develops several portals and information systems for the exchange of soil-related information to facilitate sustainable soil management and increases public awareness of soil as a vital but limited resource.

IDEA

Creating a corporate identity that represents soil as the origin of life: shades of green and blue symbolize air, water and plants, while the logo packs the whole world into one clod of soil. Developing an interface that is user-friendly for both the scientific community and decision-makers on the management of soils, such as farmers, land owners, administrators or policy makers.

RESULT

A portal with a unique identity and clear information structure that stands out in the scientific world and is attractive and comprehensible for all its target groups.







BRITA - Social Media

BRITA GmbH – BRITA – Social Media & Content Strategy

BRITA GMBH
SOCIAL MEDIA & CONTENT STRATEGY

Brita GmbH | 2016

TASK

The global social media and digital content strategy for the water filter producer BRITA should be developed and implemented internationally.

IDEA

Developing specific target group personas and the creation of numerous topics that can be used for all kind of social media channels, along with appropriate content production.

RESULT

The international perception of the brand BRITA significantly increased in social media. Predetermined KPIs were exceeded and led to a high growth in the social media community.




Lufthansa - Abindieweitewelt

Lufthansa AG – abindieweitewelt.de – Multimedia Communication Campaign

LUFTHANSA AG – ABINDIEWEITEWELT.D
MULTIMEDIA COMMUNICATION CAMPAIGN

Lufthansa AG | 2016

TASK

The Lufthansa Group is searching for around 2,000 new flight attendants and needs exciting communication activities to recruit potential candidates.

IDEA

Direct approach to the target group, with banners at schools and advertisements in high school newspapers to draw attention to the existing vacancies.

RESULT

Together with the human resource department, numerous applications were generated for the position of flight attendant.



A4 – virtual reality & event

Audi AG – Audi A4 – Virtual Reality & Event

AUDI AG
AUDI A4
VR-EVENT

Audi AG I Germany 2015

TASK

The Audi AG is launching new versions of the successful A4 model series. The target is to inspire the most important customers and partners of the Audi A4 models through nationwide events.

IDEA

The idea is to emotionally charge the market launch by using digital technologies.
As a first step, invitation cards will be enriched with augmented reality content. At the events, the guests are emotionalised with digital stagings; virtual realities and test drives in 360°, interactive car configurators and a live show in which an animated robot competes against the dance formation Flying Steps are the major creative ideas of the project.

RESULT

The high demands of Audi AG were met in full. More than 4,000 invited guests were thrilled, entertained and familiarized with the new A4 models at ten events.




Medi

Federal Ministry for Education and Research & DECHEMA – Ways of Medication Disposal – Online Presence

FEDERAL MINISTRY FOR EDUCATION AND RESEARCH & DECHEMA – WAYS OF MEDICATION DISPOSAL
ONLINE PRESENCE

BMBF – Federal Ministry for Education and Research | 2015

TASK

In order to reinforce the theme of environmental protection, the Federal Ministry of Education and Research, in coordination with DECHEMA, Gesellschaft für Chemische Technik und Biologietechnik, wants to realise an interactive map of Germany. The online presence aims towards calling attention to the different disposal methods of medication.

IDEA

The development of an intuitive, operable overview and an elaborate concept that aims to provide precise information about the disposal of medical products in different states of Germany.

RESULT

The online presence was introduced at the ‘RiSKWa final conference’ in Berlin and greeted extremely positively by the customers. The application proved a magnet for visitors at the ‘Wasser Berlin International’ fair.







Deutsche Post AG – Social Memories: DFB 2014 – Photo Book Application

DEUTSCHE POST AG – SOCIAL MEMORIES: DFB 2014
PHOTO BOOK APPLICATION

Deutsche Post AG | 2014

TASK

The Deutsche Post would like to increase the success of their photobook portal ‘Social Memories’ together with the German Soccer Association, by offering fans of the national team the opportunity to obtain personal impressions as a printed memory for home.

IDEA

Create more than just a normal photobook. Individual design and arrangement with the functions of the ‘Social Memories’ portal. A personal journey through the World Cup period is the result of combining official images and details of the DFB, as well as personal photos of the customer.

RESULT

Many orders of the official DFB photo book and extremely positive customer and press coverage.






Bosch - Hausbau-Portal 24

Bosch Thermotechnik GmbH – Hausbau-Portal24 – Info Portal for House Owners

BOSCH THERMOTECHNIK GMBH – HAUSBAU-PORTAL24
INFO PORTAL FOR HOUSE OWNERS

Bosch Thermotechnik GmbH | 2015

TASK

Bosch combines 35 single brands in the area of thermotechnology. The complex issue of buying a heater should be presented as understandable to ordinary people.

IDEA

Help the homeowner with a clear, step-by-step query engine to find key information and forward him to a construction expert for professional advice

RESULT

After the successful launch of the portal, the site Hausbau-Portal24.de became one of the most renowned heating and thermotechnology correspondents on the Internet.



bosch

Bosch Thermotechnik GmbH – Heizungstausch24 – Decision Support for the Replacement of Heating Systems

BOSCH THERMOTECHNIK GMBH – HEIZUNGSTAUSCH24
DECISION SUPPORT FOR THE REPLACEMENT OF HEATING SYSTEMS

Bosch Thermotechnik GmbH | 2015

TASK

Bosch combines 35 single brands in the area of thermotechnology. The complex issue of buying a heater should be presented as understandable to ordinary people.

IDEA

Help the homeowner with a clear, step-by-step query engine to find key information and forward him to a construction expert for professional advice.

RESULT

After the successful launch of the portal, the site Hausbau-Portal24.de became one of the most renowned heating and thermotechnology correspondents on the Internet.




Hugo Boss AG – HUGO BOSS Winter Campaign 2015/16 – 360° Brand Experience

HUGO BOSS AG – HUGO BOSS WINTER CAMPAIGN 2015/16
360° BRAND EXPERIENCE

Hugo Boss AG | 2014

TASK

An innovative 360° campaign should be developed for the winter season. The mandatory requirement is to avoid any religious symbolism as well as to fulfil the high design and aesthetic standards of the customer on an international level.

IDEA

Development of four major campaigns, which include all aspects of a 360° campaign: key visual, slogan, music, video, shopping windows, and digital and store events.

RESULT

The high level of innovation of the elaborated approaches even inspired the international chief designer of Hugo Boss. During the further course of development, COSALUX designed several campaign details together with him personally.