State of Hesse – Hybrid-X

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HYBRID-X
Hybridization, indi­vidu­alization and digi­talization of event formats

Funding by the State of Hessen I Germany 2020

RESULT

HYBRID-X is a project funded by the State of Hesse (Distr @ l program), which develops the hybrid integration of digital elements in physical event concepts. The trade fair industry is facing one of the greatest challenges with the currently prevailing restrictions on public life caused by the COVID-19 pandemic. The aim of the project is to create an innovative, modular ecosystem that connects the digital and physical world of events and thus secures the entire trade fair / events division for the future. Compared to existing solutions, regular events should be expanded or supplemented instead of being replaced by purely digital components. HYBRID-X thus delivers both technically complex and innovative extensions for existing platform technologies based on established functions, as well as completely new developments. Thanks to the digital additions, a year-round exchange of exhibitors, visitors and organizers should also be made possible beyond the days of the event, which increases the relevance and reach of existing and new trade fairs. Cross-industry exchange is also being promoted more strongly, so that not only the trade fair companies but also the economy as a whole benefit from the developments in HYBRID-X.

Walking Tour – virtual travel guides on your own smartphone

WALKING TOUR
DIGITAL TOURS

Walking Tour GmbH 2021

TASK

Where can I book a tour? – What language does the guide speak? – How big is the group I join? – How much time do I have to plan? These are all questions that you have to deal with if you want to do classic sight seeing with a tourist guide. This contradicts the behavior of the modern traveler, who moves spontaneously and individually, wants to explore content at any time or with interruptions, to experience it in various depths, but at the same time wants to experience it with a fellow traveler who speaks another language.

IDEA

With the Walking Tour App, tourists can explore interesting places independently, flexibly and interactively at any time. The app is available for free download from the Apple App Store and Google Play. Tour providers can increase their sales and profitability by creating digital walking tours and selling them to a global audience via the app in multiple languages.

RESULT

From a simple journey to lasting memories. Select tours according to your individual wishes from a large repertoire. Select tour, start, stop and continue at any time. Easy navigation in unfamiliar environments – even offline.

Deutsche Börse Group – Visitors Center

DEUTSCHE BÖRSE GROUP
VISITORS CENTER

Deutsche Börse Group I Germany 2021

TASK

Two years ago we won the international pitch to design and create the Deutsche Börse Visitors Center in the historical stock exchange building in downtown Frankfurt am Main/ Germany. In the near future, the general public will have the opportunity to view the Frankfurt Stock Exchange parquet floor, which was previously only seen on guided tours or on television. This new installation will provide visitors with extensive information about Deutsche Börse, trading and securities which was never possible before, creating a completely new experience for all who visit.

IDEA

Visitors are guided through the Frankfurt Stock Exchange premises by following a course outlined by a blue line along their path. Along this course visitors have the opportunity to independently and interactively obtain information about Deutsche Börse, the history, trading, and securities at fourteen designated stations. In depth information is conveyed visually, with audio or even augmented reality all with the accompanied smartphone app that every visitor can easily download. The tour comes to a close upon arriving at the gallery, from where visitors can look at the parquet floor and can record their own souvenir video as a fictional television broadcaster to share on social media.

RESULT

Work in progress – opening 2020.
We have created the overall exhibition design, storytelling
and content and programmed the visitors’ smartphone app, and multi-touch applications. We currently are in the final stages of installing the exhibition.

Frankfurt Gartenlust I Exhibition at the Historical Museum

FRANKFURT GARTENLUST
EXHIBITION AT THE HISTORICAL MUSEUM

March 25, 2021 – August 29, 2021

TASK

The Palmengarten celebrates its 150th birthday in 2021! The GrünGürtel turns 30! These anniversaries serve as an occasion for the Historical Museum to highlight the treatment of parks and public gardens in Frankfurt in the past and present in a cultural history exhibition. The city of Frankfurt has over 1,300 hectares of publicly accessible green spaces such as parks, sports facilities, playgrounds and ramparts. In total, Frankfurt has over 52% of green spaces in the broadest sense – this also includes allotment gardens, cemeteries or the roadside greenery.

IDEA

Creation of an interactive application, on which parks and green spaces in the Frankfurt area are localized, indicate about Does and Dont´s and depict categories. In so-called “question rounds” visitors cant assign and find their park, according to categories and attributes. Also a search over the map of the Frankfurt city area, offers space to explore and experience. A total of 60 parks are on the map, which can be touched and interacted with. Each park is assigned to at least one category, contains commandments and prohibitions, and at least four fixed attributes. The goal was to increase the awareness of visitors to the museum, for the green spaces of the region and to draw attention to the “value” of these.

RESULT

COSALUX implements an interactive and playful application,on an 75″ large media touch table, an virtual app. We created a higher awareness of the Frankfurt region and its green spaces and facilities.

Deutsche Börse Group – Visitors Center

DEUTSCHE BÖRSE GROUP
VISITORS CENTER

Deutsche Börse Group I Germany 2021

TASK

Two years ago we won the international pitch to design and create the Deutsche Börse Visitors Center in the historical stock exchange building in downtown Frankfurt am Main/ Germany. In the near future, the general public will have the opportunity to view the Frankfurt Stock Exchange parquet floor, which was previously only seen on guided tours or on television. This new installation will provide visitors with extensive information about Deutsche Börse, trading and securities which was never possible before, creating a completely new experience for all who visit.

IDEA

Visitors are guided through the Frankfurt Stock Exchange premises by following a course outlined by a blue line along their path. Along this course visitors have the opportunity to independently and interactively obtain information about Deutsche Börse, the history, trading, and securities at fourteen designated stations. In depth information is conveyed visually, with audio or even augmented reality all with the accompanied smartphone app that every visitor can easily download. The tour comes to a close upon arriving at the gallery, from where visitors can look at the parquet floor and can record their own souvenir video as a fictional television broadcaster to share on social media.

RESULT

Opening 2021.
We have created the overall exhibition design, storytelling
and content and programmed the visitors’ smartphone app, and multi-touch applications. We currently are in the final stages of installing the exhibition.

Kao Germany GmbH – TopHair 2019 – Booth Concept

GOLDWELL & KMS
@ TOP HAIR
BOOTH CONCEPT

Kao Germany GmbH I Düsseldorf, Germany 2019

TASK

Realization of a booth at Top Hair 2019 for Kao Salon Division.

IDEA

Customer-oriented combination of product presentation combined with exciting live shows that show the latest trends in the scene.

GOLDWELL & KMS@ TopHair | Düsseldorf 2019

RESULT

As a central, interactive element, a 3x3m large cube hovered above the visitors’ heads. We projected branded content and live recordings of the shows on all four sides. Recorded with color explosions and animations, the 10m long colorbar formed both an optical background and was also the point of contact for visitors. The 160m² exhibition area was flanked by individual product stands where consultants provided visitors with all the information.

Accenture – Kaleidoscope 2018 Event – Live Data Visualisation

ACCENTURE
KALEIDOSCOPE 2018 EVENT

Accenture I London, England 2018

TASK

The management consulting company Accenture is hosting the technology conference “Kaleidoscope” in London’s most famous TATE MODERN museum. The conference offers an exciting mix of workshops, training and inspiring lectures. Using real-time data all participants and their interactions with each other should be visualized in a digital artwork visible to all visitors at the conference.

IDEA

A gigantic, futuristic polyhedron sculpture visualizes the heartbeat of the Accenture Kaleidoscope 2018 event. Each participant is registered with a mobile application and categorized according to their industry sector. The resulting real-time data is transformed into line connections, light and color effects and visualized through object mapping on to the sculpture in the entrance area of ​​the conference. Each industry is differentiated by its own shape. Established connections between visitors and exhibitors are particularly emphasized. The colorful artwork is always new, different, exciting and in motion. Just like the „Kaleidoscope“ conference itself.

RESULT

With this outstanding project COSALUX had the opportunity to place an imposing, five-meter-long sculpture that creates unique art through real-time visualizations in one of the worlds most famous museums. Information and aesthetics are combined in a pleasant way on the surface of the sculpture. The use of four high-end projectors, offers innumerable possibilities for visualizations. All symbols and visual effects were created by COSALUX with the Unity 3D Game Engine and caused astonishing moments for the numerous conference participants.

Kao Germany GmbH – GUHL @GLOW by dm 2019 – Booth Concept

GUHL @ GLOW BY DM
BOOTH CONCEPT

Kao Germany GmbH I Stuttgart & Berlin, Germany 2019

TASK

Concept development of a booth for the GUHL brand at the GLOW by dm in Stuttgart and Berlin, taking into account the new target group Generation Z.

IDEA

With the marketing concept “Glow Like …” we want to inspire the target group for the Guhl brand. We want to make the brand tangible and connect it with emotions. The focus is on the new limited edition.

GUHL@ GLOW by dm | Stuttgart 2019

RESULT

Under the motto “Glow Like …” we designed the 77m2 GUHL exhibition stand, which achieved a great long-distance effect due to its striking setting. An LED wall with a total of 84 LED fields presented the variety of products from GUHL. With different activation options, we were able to enable the visitor to identify with the GUHL brand. Visitors were able to win GUHL products on a converted one-armed bandit – which was done well beyond the stand area. The highlight of the booth was a 4m trampoline. 24 cameras generate a 360 ° image, which could then be shared via social media. A social wall on two monitors alternately showed the recordings. An absolute highlight – which was also confirmed by the press.

TE Connectivity – Car to Cloud Connection – Hololens Experience

TE CONNECTIVITY
HOLOLENS EXPERIENCE

Te Connectivity I Germany 2018

TASK

Autonomous driving remains the number one topic in the automotive industry. In order to explain the technical possibilities of their “Car To Cloud” concept, TE Connectivity is looking for an innovative solution that makes future applications comprehensible. At the same time, the interest in the new technology should be aroused in an extraordinary way.

IDEA

A Microsoft Hololens Augmented Reality application shows three different communication scenarios that are virtually projected onto a futuristic white model. The complex processes are visualized flexibly and in detail with virtual animations and informative overlays. The user can freely move around the white model and experience the scenes in an innovative way.

TE CONNECTIVITY - CAR TO CLOUD CONNECTION:

RESULT

The unusual augmented reality application has already been used at several major trade fairs, including the IZB and the Electronica 2018 in Germany and 2019 at trade fairs in China and Japan. This allowed visitors to gain a first insight into the details of “Car To Cloud” technologies and to understand the invisible processes and USPs of the products involved. More than 2.000 interested trade visitors on each trade fair used the application interactively and were inspired through the innovative augmented reality concept.

TE Connectivity – The Connected Car – 3D Product Explorer

TE CONNECTIVITY
THE CONNECTED CAR
3D VISUALISATION

TE Connectivity I Germany 2016

TASK

Development of a never seen multitouch application for the trade fair Electronica in Munich that presents TE Connectivity’s forward-looking products in a fascinating user experience to present and pushes the borders of the currently possible.

IDEA

Developing a futuristic, thrilling and flexible user interface, with 3D models that look as if they were pre-rendered but in fact are calculated in real-time. Integrating more than hundred products, 3D views, and a stunning transparent car.

TE Connectivity | Connected Car

RESULT

An entirely new application that sets standards in terms of function, design and user experience, allowing to view the entire product range as a whole or in detail in super high polygon 3D and to retrieve the individual elements by simple gestures anywhere on the screen.