Deutsche Börse Group – Visitors Center

DEUTSCHE BÖRSE GROUP
VISITORS CENTER

Deutsche Börse Group I Germany 2021

TASK

Two years ago we won the international pitch to design and create the Deutsche Börse Visitors Center in the historical stock exchange building in downtown Frankfurt am Main/ Germany. In the near future, the general public will have the opportunity to view the Frankfurt Stock Exchange parquet floor, which was previously only seen on guided tours or on television. This new installation will provide visitors with extensive information about Deutsche Börse, trading and securities which was never possible before, creating a completely new experience for all who visit.

IDEA

Visitors are guided through the Frankfurt Stock Exchange premises by following a course outlined by a blue line along their path. Along this course visitors have the opportunity to independently and interactively obtain information about Deutsche Börse, the history, trading, and securities at fourteen designated stations. In depth information is conveyed visually, with audio or even augmented reality all with the accompanied smartphone app that every visitor can easily download. The tour comes to a close upon arriving at the gallery, from where visitors can look at the parquet floor and can record their own souvenir video as a fictional television broadcaster to share on social media.

RESULT

Work in progress – opening 2020.
We have created the overall exhibition design, storytelling
and content and programmed the visitors’ smartphone app, and multi-touch applications. We currently are in the final stages of installing the exhibition.

Deutsche Börse Group – Visitors Center

DEUTSCHE BÖRSE GROUP
VISITORS CENTER

Deutsche Börse Group I Germany 2021

TASK

Two years ago we won the international pitch to design and create the Deutsche Börse Visitors Center in the historical stock exchange building in downtown Frankfurt am Main/ Germany. In the near future, the general public will have the opportunity to view the Frankfurt Stock Exchange parquet floor, which was previously only seen on guided tours or on television. This new installation will provide visitors with extensive information about Deutsche Börse, trading and securities which was never possible before, creating a completely new experience for all who visit.

IDEA

Visitors are guided through the Frankfurt Stock Exchange premises by following a course outlined by a blue line along their path. Along this course visitors have the opportunity to independently and interactively obtain information about Deutsche Börse, the history, trading, and securities at fourteen designated stations. In depth information is conveyed visually, with audio or even augmented reality all with the accompanied smartphone app that every visitor can easily download. The tour comes to a close upon arriving at the gallery, from where visitors can look at the parquet floor and can record their own souvenir video as a fictional television broadcaster to share on social media.

RESULT

Opening 2021.
We have created the overall exhibition design, storytelling
and content and programmed the visitors’ smartphone app, and multi-touch applications. We currently are in the final stages of installing the exhibition.

Kao Germany GmbH – Bioré at GLOW by DM – Booth Concept

BIORÉ
@GLOW BY DM
MESSESTANDKONZEPT

Kao Germany GmbH I Deutschland 2018

TASK

In the US and Japan, Bioré has made young faces beam with clarity for more than thirty years. The beauty trade show Glow by dm in Düsseldorf should kickstart Bioré’s prominence in Germany, where it was launched in 2017. To inspire the young, experience-seeking and primarily female target group, Kao asked us to realise a booth that engages visitors by interaction and surprises them just as Bioré’s innovative products.

IDEA

To convince the young visitors, we made Bioré’s key ingredients activated carbon and baking powder work at the booth as they do on the skin – effective, sustainable, and surprising. For that, we divided the 80-square metre booth into three zones marked by colour: In the CI blue product experience zone along the booth diagonal, visitors found inspiration and advise and were given free skin analyses. Product displays provided an overview of the Bioré product range, while the centrally positioned experience counter allowed the visitors to test the novelties. To deal with the expected high number of visitors, we went for an open arrangement of the booth elements to provide access from all sides. Symbolically kept in black and white, two interaction zones staged the ingredients activated carbon and baking powder. The centrepiece of the activated carbon zone was a digital LED wheel of fortune, which the visitors could activate by pressing the Lucky Glow Buzzer. The highlight of the activated carbon zone was a swimming pool-sized ball pit with a boomerang video station and social media wall – allowing visitors to literally dive into the ingredient and share their “foam party for your pores” with audience and friends.

RESULT

Combining product sampling, action and game with digital activation and social sharing, the booth distinguished itself against its competitors and hit the target group’s nerve: more than 600 boomerang uploads on the two fair days let Bioré’s foam party live up to its name and caught the extraordinary product experience in a digital memory that could be shared with friends and community on all social channels. Despite all other attractions of Glow 2018, Bioré’s booth counted visitor numbers that made the ball pit nearly overflow. The result: beaming faces – already at the fair.

myGloryTimes - Deutsche Post AG

Deutsche Post AG – MyGloryTimes – Photo Book Application for Digital Memories

DEUTSCHE POST AG
MYGLORYTIMES – PHOTO BOOK
PHOTO BOOK APPLICATION FOR
DIGITAL MEMORIES

Deutsche Post AG I Germany 2015

Reddot Design Award 2015 Logo

TASK

The Deutsche Post AG is expanding their product range constantly, with innovative services. An application that summarises personal data automatically, retrieves it in a visually appealing form and produces a high-quality orderable book with just a few clicks should be developed.

IDEA

Design and implementation of smart diary software and a ‘thinking’ algorithm for book filling and transfer into a physical product.

RESULT

The app received outstanding feedback in the press and blogs, and was honoured with the Red Dot Design Award 2015.

Lufthansa - Abindieweitewelt

Lufthansa AG – abindieweitewelt.de – Multimedia Communication Campaign

LUFTHANSA AG – ABINDIEWEITEWELT.D
MULTIMEDIA COMMUNICATION CAMPAIGN

Lufthansa AG | 2016

TASK

The Lufthansa Group is searching for around 2,000 new flight attendants and needs exciting communication activities to recruit potential candidates.

IDEA

Direct approach to the target group, with banners at schools and advertisements in high school newspapers to draw attention to the existing vacancies.

RESULT

Together with the human resource department, numerous applications were generated for the position of flight attendant.

Pätzold Kremer Architekten

Pätzold Kremer Architekten

PÄTZOLD KREMER
ARCHITECTS
CORPORATE IDENTITY

pätzold kremer architekten PartG mbB I Offenbach am Main, Germany 2015

TASK

The architectural office Pätzold Kremer has created demanding architectural concepts for over ten years. The client wants to standardise the entire corporate identity.

IDEA

In addition to a modern online presence, the entire branding and communication needs to be developed to the level of an international company.

RESULT

A consistent and clear communication presence, which ensured outstanding feedback from customers and partners.

Medi

Federal Ministry for Education and Research & DECHEMA – Ways of Medication Disposal – Online Presence

FEDERAL MINISTRY FOR EDUCATION AND RESEARCH & DECHEMA – WAYS OF MEDICATION DISPOSAL
ONLINE PRESENCE

BMBF – Federal Ministry for Education and Research | 2015

TASK

In order to reinforce the theme of environmental protection, the Federal Ministry of Education and Research, in coordination with DECHEMA, Gesellschaft für Chemische Technik und Biologietechnik, wants to realise an interactive map of Germany. The online presence aims towards calling attention to the different disposal methods of medication.

IDEA

The development of an intuitive, operable overview and an elaborate concept that aims to provide precise information about the disposal of medical products in different states of Germany.

RESULT

The online presence was introduced at the ‘RiSKWa final conference’ in Berlin and greeted extremely positively by the customers. The application proved a magnet for visitors at the ‘Wasser Berlin International’ fair.

Hugo Boss AG – HUGO BOSS Winter Campaign 2015/16 – 360° Brand Experience

HUGO BOSS AG – HUGO BOSS WINTER CAMPAIGN 2015/16
360° BRAND EXPERIENCE

Hugo Boss AG | 2014

TASK

An innovative 360° campaign should be developed for the winter season. The mandatory requirement is to avoid any religious symbolism as well as to fulfil the high design and aesthetic standards of the customer on an international level.

IDEA

Development of four major campaigns, which include all aspects of a 360° campaign: key visual, slogan, music, video, shopping windows, and digital and store events.

RESULT

The high level of innovation of the elaborated approaches even inspired the international chief designer of Hugo Boss. During the further course of development, COSALUX designed several campaign details together with him personally.

SEMIZENTRAL — VEZ WHE QUINGDAO

BMBF – TU DARMSTADT,
SEMIZENTRAL VEZ
INTERIOR & MEDIA CONCEPT

BMBF – Federal Ministry for Education and Research | April 2014

TASK

The “VEZ” (supply&disposal center) is a pilot scheme of the Federal Ministry of Education and Research, which provides an innovative solution for global resource problems. This complex subject requires a special presentation, design and communication strategy.

IDEA

Increasing public acceptance with an attractive facade and interior design as well as understandable and easily accessible sources of information. Implementation until the opening of the World Horticultural Expo (WHE) in April 2014 in Qingdao, China.

RESULT

Conception of the training center as an interactive experience and the option of converting it into a show room easily. Inclusion of an artist to design the facade and interiors.