Kao Germany GmbH – GUHL @GLOW by dm 2019 – Booth Concept

GUHL @ GLOW BY DM
BOOTH CONCEPT

Kao Germany GmbH I Stuttgart & Berlin, Germany 2019

TASK

Concept development of a booth for the GUHL brand at the GLOW by dm in Stuttgart and Berlin, taking into account the new target group Generation Z.

IDEA

With the marketing concept “Glow Like …” we want to inspire the target group for the Guhl brand. We want to make the brand tangible and connect it with emotions. The focus is on the new limited edition.

GUHL@ GLOW by dm | Stuttgart 2019

RESULT

Under the motto “Glow Like …” we designed the 77m2 GUHL exhibition stand, which achieved a great long-distance effect due to its striking setting. An LED wall with a total of 84 LED fields presented the variety of products from GUHL. With different activation options, we were able to enable the visitor to identify with the GUHL brand. Visitors were able to win GUHL products on a converted one-armed bandit – which was done well beyond the stand area. The highlight of the booth was a 4m trampoline. 24 cameras generate a 360 ° image, which could then be shared via social media. A social wall on two monitors alternately showed the recordings. An absolute highlight – which was also confirmed by the press.

Kao Germany GmbH – Bioré at GLOW by DM – Booth Concept

BIORÉ
@GLOW BY DM
MESSESTANDKONZEPT

Kao Germany GmbH I Deutschland 2018

TASK

In the US and Japan, Bioré has made young faces beam with clarity for more than thirty years. The beauty trade show Glow by dm in Düsseldorf should kickstart Bioré’s prominence in Germany, where it was launched in 2017. To inspire the young, experience-seeking and primarily female target group, Kao asked us to realise a booth that engages visitors by interaction and surprises them just as Bioré’s innovative products.

IDEA

To convince the young visitors, we made Bioré’s key ingredients activated carbon and baking powder work at the booth as they do on the skin – effective, sustainable, and surprising. For that, we divided the 80-square metre booth into three zones marked by colour: In the CI blue product experience zone along the booth diagonal, visitors found inspiration and advise and were given free skin analyses. Product displays provided an overview of the Bioré product range, while the centrally positioned experience counter allowed the visitors to test the novelties. To deal with the expected high number of visitors, we went for an open arrangement of the booth elements to provide access from all sides. Symbolically kept in black and white, two interaction zones staged the ingredients activated carbon and baking powder. The centrepiece of the activated carbon zone was a digital LED wheel of fortune, which the visitors could activate by pressing the Lucky Glow Buzzer. The highlight of the activated carbon zone was a swimming pool-sized ball pit with a boomerang video station and social media wall – allowing visitors to literally dive into the ingredient and share their “foam party for your pores” with audience and friends.

RESULT

Combining product sampling, action and game with digital activation and social sharing, the booth distinguished itself against its competitors and hit the target group’s nerve: more than 600 boomerang uploads on the two fair days let Bioré’s foam party live up to its name and caught the extraordinary product experience in a digital memory that could be shared with friends and community on all social channels. Despite all other attractions of Glow 2018, Bioré’s booth counted visitor numbers that made the ball pit nearly overflow. The result: beaming faces – already at the fair.

Museum Of Modern Electronic Music – Digital Partnership

MUSEUM OF MODERN
ELECTRONIC MUSIC (MOMEM)
DIGITAL PARTNERSHIP

MOMEM I Germany 2016 til today

TASK

The first museum of electronic music worldwide, MOMEM will open 2019 in Frankfurt to tell the story of a culture – and to push it forward: with a programme of music, exhibitions, workshops and events, MOMEM will be a place for development in the here and now, inviting to explore electronic music and its influences on art, design, technology, fashion and lifestyle. Since 2016, we have accompanied the Friends of MOMEM e. V. as a digital partner and created the fundraising website as well as various media such as videos, Facebook content, flyer, poster, press releases or mailings.

IDEA

Electronic music lives through the people who love it. On this thought we based the fundraising website donate.momem.org and made the supporters become heroes with their donations, no matter whether longtime enthusiast or newcomer. In English and German, the website guides the user through MOMEM’s idea, programme and its relation to Frankfurt; track titles and quotations of famous musicians and DJs are the red thread running through the chapters. The page closes with a call and a form for donations, honouring each supporter by providing the opportunity to upload a profile picture and a message to become a visible part of the MOMEM – prominently placed on the “Infinity Disc” in the header, a virtual vinyl that will also be part of the future exhibition. With each page load, a different supporter appears; a search function allows to find other supporters.

MOMEM - FRANKFURT:

RESULT

Designed as a fundraising website, donate.momem.org has become MOMEM’s main web presence by now, uniting a worldwide fan community on the disc. Like the future museum, the website has become a place for exchange, featuring various messages – showing commitment to the project, presenting oneself as an institution or label, or to greet a friend who shares the passion for music.

BRITA - Social Media

BRITA GmbH – BRITA – Social Media & Content Strategy

BRITA GMBH
SOCIAL MEDIA & CONTENT STRATEGY

Brita GmbH | 2016

TASK

The global social media and digital content strategy for the water filter producer BRITA should be developed and implemented internationally.

IDEA

Developing specific target group personas and the creation of numerous topics that can be used for all kind of social media channels, along with appropriate content production.

RESULT

The international perception of the brand BRITA significantly increased in social media. Predetermined KPIs were exceeded and led to a high growth in the social media community.