LUFTHANSA AG – ABINDIEWEITEWELT.D
MULTIMEDIA COMMUNICATION CAMPAIGN
Lufthansa AG | 2016
The Lufthansa Group is searching for around 2,000 new flight attendants and needs exciting communication activities to recruit potential candidates.
Direct approach to the target group, with banners at schools and advertisements in high school newspapers to draw attention to the existing vacancies.
Together with the human resource department, numerous applications were generated for the position of flight attendant.