LUFTHANSA AG – ABINDIEWEITEWELT.D
MULTIMEDIA COMMUNICATION CAMPAIGN

Lufthansa AG | 2016

TASK

The Lufthansa Group is searching for around 2,000 new flight attendants and needs exciting communication activities to recruit potential candidates.

IDEA

Direct approach to the target group, with banners at schools and advertisements in high school newspapers to draw attention to the existing vacancies.

RESULT

Together with the human resource department, numerous applications were generated for the position of flight attendant.