AUDI AG
AUDI A4
VR-EVENT

Audi AG I Germany 2015

TASK

The Audi AG is launching new versions of the successful A4 model series. The target is to inspire the most important customers and partners of the Audi A4 models through nationwide events.

IDEA

The idea is to emotionally charge the market launch by using digital technologies.
As a first step, invitation cards will be enriched with augmented reality content. At the events, the guests are emotionalised with digital stagings; virtual realities and test drives in 360°, interactive car configurators and a live show in which an animated robot competes against the dance formation Flying Steps are the major creative ideas of the project.

RESULT

The high demands of Audi AG were met in full. More than 4,000 invited guests were thrilled, entertained and familiarized with the new A4 models at ten events.