AUDI AG – AUDI A5 COUPÉ HOLOLENS EXPERIENCE – AUGMENTED REALITY PRODUCT EXPLORER
Audi AG | 2016
With the launch of the new Audi A5 Coupé at Audi City Berlin, Audi AG wanted to amaze its customers with an exceptional product experience.
Combining latest standards of automotive engineering with latest standards of digital technology. In a mixed reality experience, the guests get to know the new Audi A5 Coupé model and become emotionally involved even before the first test drive. The application scans the room and allows flexible arrangement of virtual elements. With simple gestures, the guests can start films, retrieve important information, and explore additional features.
The first Microsoft HoloLens application for a major car manufacturer amazed the organizers and brought a sparkle to the eyes of the guests. Hologram-like gesture-controllable screens surrounding the car complemented the presentation of the new Audi A5 Coupé in an outstanding and progressive way.