AUDI AG
AUDI A5 COUPÉ AR EXPERIENCE
AR-APPLICATION

Audi AG I Germany 2016

TASK

With the launch of the new Audi A5 Coupé at Audi City Berlin, Audi AG wanted to amaze its customers with an exceptional product experience.

IDEA

Combining latest standards of automotive engineering with latest standards of digital technology. In a mixed reality experience, the guests get to know the new Audi A5 Coupé model and become emotionally involved even before the first test drive. The application scans the room and allows flexible arrangement of virtual elements. With simple gestures, the guests can start films, retrieve important information, and explore additional features.

RESULT

The first Microsoft HoloLens application for a major car manufacturer amazed the organizers and brought a sparkle to the eyes of the guests. Hologram-like gesture-controllable screens surrounding the car complemented the presentation of the new Audi A5 Coupé in an outstanding and progressive way.