ZENTRUM FÜR BODENFORSCHUNG
WEBPORTAL & CORPORATE IDENTITY
BMBF Federal Ministry of Education and Research I Germany 2017
In a nine-year project for the BonaRes Zentrum für Bodenforschung, COSALUX develops several portals and information systems for the exchange of soil-related information to facilitate sustainable soil management and increases public awareness of soil as a vital but limited resource.
Creating a corporate identity that represents soil as the origin of life: shades of green and blue symbolize air, water and plants, while the logo packs the whole world into one clod of soil. Developing an interface that is user-friendly for both the scientific community and decision-makers on the management of soils, such as farmers, land owners, administrators or policy makers.
A portal with a unique identity and clear information structure that stands out in the scientific world and is attractive and comprehensible for all its target groups.