GUHL @ GLOW BY DM
BOOTH CONCEPT

Kao Germany GmbH I Stuttgart & Berlin, Germany 2019

TASK

Concept development of a booth for the GUHL brand at the GLOW by dm in Stuttgart and Berlin, taking into account the new target group Generation Z.

IDEA

With the marketing concept “Glow Like …” we want to inspire the target group for the Guhl brand. We want to make the brand tangible and connect it with emotions. The focus is on the new limited edition.

GUHL@ GLOW by dm | Stuttgart 2019

RESULT

Under the motto “Glow Like …” we designed the 77m2 GUHL exhibition stand, which achieved a great long-distance effect due to its striking setting. An LED wall with a total of 84 LED fields presented the variety of products from GUHL. With different activation options, we were able to enable the visitor to identify with the GUHL brand. Visitors were able to win GUHL products on a converted one-armed bandit – which was done well beyond the stand area. The highlight of the booth was a 4m trampoline. 24 cameras generate a 360 ° image, which could then be shared via social media. A social wall on two monitors alternately showed the recordings. An absolute highlight – which was also confirmed by the press.