GOLDWELL & KMS
@ TOP HAIR
BOOTH CONCEPT

Kao Germany GmbH I Düsseldorf, Germany 2019

TASK

Realization of a booth at Top Hair 2019 for Kao Salon Division.

IDEA

Customer-oriented combination of product presentation combined with exciting live shows that show the latest trends in the scene.

GOLDWELL & KMS@ TopHair | Düsseldorf 2019

RESULT

As a central, interactive element, a 3x3m large cube hovered above the visitors’ heads. We projected branded content and live recordings of the shows on all four sides. Recorded with color explosions and animations, the 10m long colorbar formed both an optical background and was also the point of contact for visitors. The 160m² exhibition area was flanked by individual product stands where consultants provided visitors with all the information.