029 & KELLOGG DEUTSCHLAND GMBH – X-MEN VS. PRINGLES
KINECT-APPLICATION

029 & Kellogg Deutschland GmbH | 2014

TASK

The cooperation between 20th Century Fox and Pringles for the film X-MEN – Days of Future Past will be presented in the form of an international roadshow and should include a futuristic and entertaining game.

IDEA

Design of a game that can be controlled by gestures: X-MEN characters that are hunting several Pringles chips. Development of special software kits which, despite strong solar radiation and other disruptive influences, enable the control of the game.

RESULT

Thousands of enthusiastic participants in the roadshow within 50 cities across the globe.