NESTLÉ DEUTSCHLAND AG
NESCAFÉ DOLCE GUSTO
MULTISENSORY BRAND EXPERIENCE

Nestlé Deutschland AG I Germany 2015

TASK

A multisensory brand experience shall be created to launch the new NESCAFÉ Dolce Gusto coffee machines Drop and Stelia.

IDEA

Conception of a nationwide roadshow. Inspire visitors with a simple touchscreen interaction: the coffee is freshly brewed by fingertip. The touch signals change the light mood of the room-sized LED ambient wall. Visitors are able to create their unique light-artwork.

RESULT

Large numbers of visitors were able to convince themselves of the innovative coffee machines and their different varieties.