DEUTSCHE POST AG – SOCIAL MEMORIES: DFB 2014
PHOTO BOOK APPLICATION

Deutsche Post AG | 2014

TASK

The Deutsche Post would like to increase the success of their photobook portal ‘Social Memories’ together with the German Soccer Association, by offering fans of the national team the opportunity to obtain personal impressions as a printed memory for home.

IDEA

Create more than just a normal photobook. Individual design and arrangement with the functions of the ‘Social Memories’ portal. A personal journey through the World Cup period is the result of combining official images and details of the DFB, as well as personal photos of the customer.

RESULT

Many orders of the official DFB photo book and extremely positive customer and press coverage.