TE CONNECTIVITY
HOLOLENS EXPERIENCE

Te Connectivity I Germany 2018

TASK

Autonomous driving remains the number one topic in the automotive industry. In order to explain the technical possibilities of their “Car To Cloud” concept, TE Connectivity is looking for an innovative solution that makes future applications comprehensible. At the same time, the interest in the new technology should be aroused in an extraordinary way.

IDEA

A Microsoft Hololens Augmented Reality application shows three different communication scenarios that are virtually projected onto a futuristic white model. The complex processes are visualized flexibly and in detail with virtual animations and informative overlays. The user can freely move around the white model and experience the scenes in an innovative way.

TE CONNECTIVITY - CAR TO CLOUD CONNECTION:

RESULT

The unusual augmented reality application has already been used at several major trade fairs, including the IZB and the Electronica 2018 in Germany and 2019 at trade fairs in China and Japan. This allowed visitors to gain a first insight into the details of “Car To Cloud” technologies and to understand the invisible processes and USPs of the products involved. More than 2.000 interested trade visitors on each trade fair used the application interactively and were inspired through the innovative augmented reality concept.