TE CONNECTIVITY
@THE BATTERY SHOW
MIXED REALITY INSTALLATION

TE Connectivity I Germany 2018

TASK

Electric and hybrid drives is the answer when it comes to the future of mobility – efficient and powerful loading systems the precondition. A global leader in connectivity and sensor technology, TE Connectivity develops intelligent loading solutions that measure energy consumption, provide maximum robustness and safety, and actively save resources to push the powertrain revolution to the next level. At the international fair for battery technology The Battery Show, TE’s innovative charging systems were to be presented, as well as the invisible processes inside the components and their effect on global mobility.

IDEA

in an interactive mixed reality installation of physical product exhibits and an application for two synchronised HoloLenses. On acrylic glass mountings, we installed the components of TE’s charging systems – plug, charging box, and inlets of different countries – and complemented them by digital content. In a narrative of 3D animations, infographics and voice-over, the visitors learned about background, challenges, and solutions of battery-based drives and could explore TE’s products: After an introduction, the visitor can generate a virtual charging cable by gesture which links the the exhibit components. Around the selected inlet, a life-sized, three-dimensional virtual car builds up. Via a menu the visitor can navigate through different topics to find detailed information. 3D animations and product models make the narrator’s explanations clear and an aesthetic experience.

RESULT

TE Connectivity’s booth concept set standards at The Battery Show in product communication as well as visitor activation: integrating the complex technologies in an interactive narration, the application guided the visitord through the all topics, motivated their engagement with the products, and presented TE’s solutions as the natural next next step towards mobility of tomorrow.