HUGO BOSS AG – HUGO BOSS WINTER CAMPAIGN 2015/16
360° BRAND EXPERIENCE

Hugo Boss AG | 2014

TASK

An innovative 360° campaign should be developed for the winter season. The mandatory requirement is to avoid any religious symbolism as well as to fulfil the high design and aesthetic standards of the customer on an international level.

IDEA

Development of four major campaigns, which include all aspects of a 360° campaign: key visual, slogan, music, video, shopping windows, and digital and store events.

RESULT

The high level of innovation of the elaborated approaches even inspired the international chief designer of Hugo Boss. During the further course of development, COSALUX designed several campaign details together with him personally.